If there’s one thing that I hate about large supermarket chains — and there isn’t, but let’s just narrow it down to one for the sake of simplicity — it’s that despite all their efforts to persuade us of the contrary, they just can’t help but act dishonestly.
Fagin working on this week's Price Knockdowns
Take Woolworths and their delightful little “Price Knockdown!” stickers and labels: not exactly a ‘Special’ but the wording ‘Price Knockdown’ certainly conjures up images of huge savings… a dollar sign getting the shit kicked out of it by some giant, golden-haired Hero of the People. Unfortunately, it’s just another dodgy misdirection that can be dispelled just by reading the label further. Eg., almost every week for the last year, we’ve bought the same block of cheese for the same price: $7.99. Today however, it had a big ‘Price Knockdown!’ tag on it. I thought that might bode well for my wallet, but the price that it’d been knocked down to was *drum roll* $7.99! For those of you who are mathematically challenged, that’s a total saving of $0.00.
One whole zilch!
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